Marketing News

Johnson’s Partners with Maternal Health Advocate Elaine Welteroth on Baby Registry

See which items from the Happi Top 50 Company-owned brand made the list.

(photo: Johnson’s c/o Aaron Bernstein)

Expecting mom and maternal health advocate Elaine Welteroth (former Teen Vogue editor-in-chief and judge on Project Runway), has partnered with Johnson’s and Babylist on a new resource to help parents choose essential items for their baby’s first year.

The Johnson’s products on the list include:

Bedtime Baby Bath Wash;
Calming Aromas Bedtime Baby Bubble Bath Refill;
Bedtime Baby Bubble Bath;
Baby Hand and Face Wipes;
Head-to-Toe Baby Wash & Shampoo;
Baby Shampoo;
Baby Shampoo Refill; and
Baby Lotion.

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